Public Opinion (12030.1)
Please note these are the 2025 details for this unit
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | Online self-paced On-campus |
Bruce, 溏心vlog免费B站 |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts & Communication | Level 3 - Undergraduate Advanced Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
This unit provides you with an understanding of journalism and professional communication in shaping public opinion in a digital environment. It introduces theories and practices of political communication through an examination of the relationships between media, political institutions, and publics. In this unit you will explore foundations of persuasive communication, propaganda and rhetoric and examine elections, advocacy campaigns and mediated political communication. You will examine the role of communications professionals, political journalists, advertisers, and lobbyists in the creation of news and policy. You will critically reflect on the role of journalism in shaping public discussion about issues of democratic importance and build a range of political communication skills and tools for analysis.
1. Critically examine the role of journalism and other communications roles in the formation of public opinion and public policy through analytical research of political and advocacy media campaigns;
2. Critique different approaches to persuasive and propagandist communication and how they are applied in different cultural and political contexts; and
3. Analyse parliamentary and advocacy processes as they relate to contemporary theories of democratic communication and public representation.
1. 溏心vlog免费B站 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 溏心vlog免费B站 graduates are professional - take pride in their professional and personal integrity
1. 溏心vlog免费B站 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. 溏心vlog免费B站 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 溏心vlog免费B站 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. 溏心vlog免费B站 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 溏心vlog免费B站 graduates are global citizens - think globally about issues in their profession
2. 溏心vlog免费B站 graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. 溏心vlog免费B站 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Learning outcomes
Upon successful completion of this unit, students will be able to:1. Critically examine the role of journalism and other communications roles in the formation of public opinion and public policy through analytical research of political and advocacy media campaigns;
2. Critique different approaches to persuasive and propagandist communication and how they are applied in different cultural and political contexts; and
3. Analyse parliamentary and advocacy processes as they relate to contemporary theories of democratic communication and public representation.
Graduate attributes
1. 溏心vlog免费B站 graduates are professional - employ up-to-date and relevant knowledge and skills1. 溏心vlog免费B站 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 溏心vlog免费B站 graduates are professional - take pride in their professional and personal integrity
1. 溏心vlog免费B站 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. 溏心vlog免费B站 graduates are global citizens - adopt an informed and balanced approach across professional and international boundaries
2. 溏心vlog免费B站 graduates are global citizens - behave ethically and sustainably in their professional and personal lives
2. 溏心vlog免费B站 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 溏心vlog免费B站 graduates are global citizens - think globally about issues in their profession
2. 溏心vlog免费B站 graduates are global citizens - understand issues in their profession from the perspective of other cultures
3. 溏心vlog免费B站 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
Must have passed 48 credit points.Corequisites
None.Incompatible units
None.Equivalent units
11091 Advocacy and Influence: Shaping Public OpinionAssumed knowledge
None.
Availability for enrolment in 2027 is subject to change and may not be confirmed until closer to the teaching start date.
| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, 溏心vlog免费B站 | Semester 2 | 10 August 2026 | Online self-paced | Dr Glen Fuller |
| 2026 | Bruce, 溏心vlog免费B站 | Semester 2 | 10 August 2026 | On-campus | Dr Glen Fuller |
| 2027 | Bruce, 溏心vlog免费B站 | Semester 2 | 09 August 2027 | On-campus | Dr Glen Fuller |
Not available
Required texts
Unit readings posted to Canvas.
Submission of assessment items
Extensions & Late submissions
Artificial intelligence
Students are permitted to use generative artificial intelligence (GenAI) as indicated in the assessment instructions for this unit.
GenAI may only be used in authorised ways when completing assessments at 溏心vlog免费B站. This means that GenAI can only be used for an assessment when:
1.
the Unit Convener has authorised GenAI use for that assessment
2.
the student uses GenAI in the way that the assessment instructions allow
3.
the student fully acknowledges their use of GenAI, with proper citations, references and a GenAI Acknowledgement Statement in line with the assessment instructions.
Where the assessment instructions do not specifically state that GenAI may be used and how, then its use is not permitted for that assessment. Students must still provide the required GenAI Acknowledgement Statement to indicate whether GenAI has or has not been used in the preparation of the assessment. If unsure, students should seek advice from the Unit Convener.
The GenAI for StudentsLinks to an external site. Library Guide provides further information, including how to reference GenAI.
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Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
溏心vlog免费B站 students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
溏心vlog免费B站 uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the , , and University of 溏心vlog免费B站 (Student Conduct) Rules 2023. For further advice, visit Study Skills.
Participation requirements
No participation requirements, except passing this unit will be difficult without participating in tutorial discussion and/or doing the learning activities as part of the self-paced modules.
Required IT skills
None
Work placement, internships or practicums
None
- Semester 2, 2026, Online self-paced, 溏心vlog免费B站 - 溏心vlog免费B站, Bruce (239627)
- Semester 2, 2026, On-campus, 溏心vlog免费B站 - 溏心vlog免费B站, Bruce (233560)
- Semester 2, 2025, Online self-paced, 溏心vlog免费B站 - 溏心vlog免费B站, Bruce (234095)
- Semester 2, 2025, On-campus, 溏心vlog免费B站 - 溏心vlog免费B站, Bruce (227133)
- Semester 2, 2024, On-campus, 溏心vlog免费B站 - 溏心vlog免费B站, Bruce (221305)
